The Zamma is the one I am proudest of — and the one I reach for myself.
On the six things I changed when we made the Zamma top, how it compares to the tops you have been buying, and why it is on flash sale right now.
I’m Emma, and I started Lily & Co. to make the summer pieces I always wished I could find — elegant, easy, and made to survive real heat. Of everything we make, the Zamma is the one I’m proudest of.
It’s the one I reach for on the hottest, most humid days. It’s the one women stop each other about. And of everything in our summer edit, it’s the one I most wanted you to try before it’s gone.
Most summer tops make you choose: stay cool, or look put-together. I never accepted that a woman should have to pick one. The Zamma is my answer — and I fought for six things when we made it, usually with a supplier who wanted the cheaper way instead.
Not the stiff, sweaty material most tops are cut from. The Zamma is woven to let the air move — so it stays cool when the heat and humidity sit heavy, and it only softens the more you wash it.
I wanted a neckline that flatters without fuss — a soft open collar that sits right on a real neck, and a single wooden button: the small detail that turns a plain top into something people ask you about.
Sleeves cut to cover the part most tops leave out — enough to feel comfortable and covered, without a scrap of extra heat.
Cut loose through the body so it skims instead of clinging, and lets the air move underneath. Flattering on a real figure, cool in real heat.
I’ve been caught out by see-through whites before, and I wasn’t going to let it happen to you — least of all in the white. The Zamma stays opaque, even in full Singapore sun.
White, beige, black, red, sage green and blue — each chosen to sit with the trousers and jeans already in your wardrobe, so the Zamma earns its place from the first day.
The Zamma, against the tops you have been buying
You can find a summer top for a few dollars almost anywhere. I know — before I made the Zamma I bought a great many of them, trying to find the one that didn’t let me down by lunchtime. Here is the difference, laid out plainly.
- A blend, or polyester sold as premium
- Clings the moment the heat comes up
- Creases into a paper bag by noon
- Bare arms, or sleeves that add warmth
- Goes see-through in bright sun
- A fabric that actually breathes
- Skims, and lets the air move underneath
- Stays crisp from morning to evening
- Sleeves that cover the arms, no extra heat
- Opaque, even in full Singapore sun
I refuse to make a summer top that asks a woman to choose between staying cool and looking like herself. That is the whole reason the Zamma exists.
The Zamma flash sale — while it lasts
This is a flash sale. For a limited time the Zamma is SGD 49.95, from SGD 124.95 — and when you take more than one colour, the discount stacks further.
I’ll be plain about it. At this price we’re barely making anything on it. I’m telling you because it’s true — and when the timer runs out, this price goes with it. There’s no plan to bring it back.
If running Lily & Co. has taught me anything, it’s that a woman who tries the Zamma once usually comes back for another colour. That’s the quiet bet I’m placing in writing you this letter at SGD 49.95.
The reviews say the same things I have, over and over — 4.8 stars across 2,900+ women. If you’ve ever wanted a summer top that keeps you cool without clinging, this is the one I’d put in your hands myself, while the colours are still in stock.
- ✓ Breathable fabric that never clings
- ✓ Open collar with a single wooden button
- ✓ Free shipping & 30-day money-back guarantee
About the writer. Emma is the founder of Lily & Co., a Singapore boutique. She still writes a note for the parcels herself.
This is a personal letter from the founder of Lily & Co. Prices and availability are accurate while stock lasts. This is a promotional advertisement.